![]() ![]() Now we’re getting into the most exciting section of the blog post. Three of the largest analytics vendors in the publishing industry are Google Analytics, Adobe Analytics, and Chartbeat, so it was great to see AMP support added for those from the very beginning. The AMP Project launched with 12 different technology partners within the analytics space: One of the big focuses for the AMP Project was to ensure analytics tools could easily integrate with AMP. I have yet to see any statistics associated with a higher click-through rate for these cards, but I would bet a year’s salary it’s significantly higher than the regular web page results below. Card Views at the Top of Google Search: One of the really nice things about AMP is that they show up in a card view at the top of Google Search (see the screenshots above).Reliable Cross-Browser Support: AMP will load reliably on all modern browsers and app webviews, so your pages will look and feel the same no matter what device you’re using.This helps to improve page load speed by utilizing AMP HTML, the AMP JavaScript library, and the AMP cache. Increased Page Load Speed: AMP uses HTML just like any regular web page, but they have a limited set of allowed technical functionality that is outlined by the open source project.There are a few major benefits of utilizing AMP for your mobile content: Here are some examples in Google search results, using my favorite NFL team as a search keyword:Īnd once you click into one of the AMP search result cards, the stories then look like this: ![]() The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone - publishers, consumer platforms, creators, and users.Īs I mentioned earlier, you’ve most likely ran across some AMP pages before. The Accelerated Mobile Pages Project came together as an open-source initiative that came out of the need to improve users’ online mobile web experiences. So, what is AMP? What are the benefits? And why is it becoming such a big deal? Regardless, if you’re working in the News & Media industry, AMP is becoming increasingly important as a digital strategy. You might’ve noticed them because they look a bit different and appear at the top of relevant Google search results. If a single string CSS selector is specified, an element that maps to that selector will be extracted - even if the CSS selector maps to more than one element.Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. The default value is scope.Īs mentioned above, for click, video, and visible triggers it is possible to specify a single CSS selector or a collection of CSS selectors for the selector value. closest searches for the closest ancestor of the amp-analytics tag that satisfies the given selector. scope allows selection of element within the parent element of amp-analytics tag. SelectionMethod When specified, this property can have one of two values: scope or closest.
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